An FTC disclosure is a legal requirement that mandates disclosing any material connection or financial incentive that exists between an advertiser and an endorser. The Federal Trade Commission (FTC) in the United States requires that any individual or business that promotes or advertises a product or service must disclose if they have received compensation or other incentives in exchange for their endorsement. The FTC disclosure applies to various forms of media, including websites, social media platforms, videos, and blog posts. The purpose of the FTC disclosure is to ensure that consumers are aware of any potential bias or conflicts of interest that may exist between the endorser and the product or service being promoted.

The importance of an FTC disclosure lies in its ability to provide transparency and honesty in advertising and marketing. By disclosing any material connection or financial incentive that exists between an advertiser and an endorser, consumers can make informed decisions about the products or services being promoted. The disclosure can help consumers to evaluate the credibility and reliability of the information being provided and can prevent them from being misled by false or deceptive advertising. The FTC disclosure can also protect businesses and individuals from potential legal action by ensuring that they comply with the FTC guidelines and regulations.